Privacy Policy

Privacy Policy


BACKGROUND:

Michael Smith Switchgear Limited understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.mssl.uk.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law. 

Please read this Website Privacy Policy carefully and ensure that you understand it. Your acceptance of our Website Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Website Privacy Policy, you must stop using Our Site immediately. 


1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account”

means an account required to access and/or use certain areas and features of Our Site; 

“Cookie” 

means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; 

“Cookie Law” 

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; 

“personal data” 

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and 

“We/Us/Our” 

means Michael Smith Switchgear Limited, a limited company registered in England under company number 01933790, whose registered address and trading address is 4 Elland Road, Braunstone Frith Industrial Estate, Leicester, LE3 1TU. 


2. Information About Us 

2.1 Our Site is owned and operated by Michael Smith Switchgear Limited, a limited company registered in England under company number 01933790, whose registered and trading address is 4 Elland Road, Braunstone Frith Industrial Estate, Leicester, LE3 1TU. 

2.2 Our VAT number is GB 424 3801 75. 


3. What Does This Policy Cover? 

This Website Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.


4. Your Rights 

4.1 As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold: 

4.1.1 The right to be informed about Our collection and use of personal data; 

4.1.2 The right of access to the personal data We hold about you (see section 12); 

4.1.3 The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14); 

4.1.4 The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14); 

4.1.5 The right to restrict (i.e. prevent) the processing of your personal data; 

4.1.6 The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation); 

4.1.7 The right to object to Us using your personal data for particular purposes; and 

4.1.8 Rights with respect to automated decision making and profiling. 

4.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

4.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.


5. What Data Do We Collect? 

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies):

5.1 name; 

5.2 business/company name; 

5.3 contact information such as email addresses and telephone numbers; 

5.4 IP address; 

5.5 Any other information you provide us under Our ‘contact us’ form. 


6. How Do We Use Your Data? 

6.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below. 

6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate business interests. Specifically, We may use your data for the following purposes: 

6.2.1 Providing and managing your Account; 

6.2.2 Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you); 

6.2.3 Personalising and tailoring our products and services for you. 

6.2.4 Communicating with you. This may include responding to emails or calls from you; 

6.2.5 Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by contacting us on 0116 275 4100). 

6.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone and post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. 

6.4 Third parties (including Google, Facebook and LinkedIn) whose content appears on Our Site may use third party Cookies, as detailed below in section 13. Please refer to section 13 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties. 

6.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it. 

6.6 We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept as follows: 

6.6.1 In accordance with legal and regulatory requirements; 

6.6.2 For as long as you might legally bring claims against us; 

6.6.3 As long as necessary to deal with your queries. 


7. How and Where Do We Store Your Data? 

7.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it. 

7.2 Your data will only be stored in the UK. 

7.3 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site. 


8. Do We Share Your Data? 

8.1 Subject to applicable GDPR law, we may share your personal data with: 

- Other companies in our group. This includes our holding company and its subsidiaries. 

- Subcontractors and other persons who help us provide our products and services. 

- Companies and other persons providing services to us. 

- Our legal and other professional advisors if required. 

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law. 

8.2 In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority. 

8.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law. 


9. What Happens If Our Business Changes Hands? 

9.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Website Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us. 

9.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller. 


10. How Can You Control Your Data? 

10.1 In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (at the point of providing your details and by managing your Account). 

10.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving. 


11. Your Right to Withhold Information 

11.1 You may access Our Site without providing any data at all. 

11.2 You may restrict Our use of Cookies. For more information, see section 13. 


12. How Can You Access Your Data? 

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at accounts@mssl.uk.com, or using the contact details below in section 14. 


13. Our Use of Cookies 

13.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times. 

13.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third Party Cookies are used on Our Site for statistic and marketing purposes. For more details, please refer to section 6, above, and to section 13.6 below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them. 

13.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. 

13.4 Before Cookies are placed on your computer or device, you will be shown a bar across the website requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. 

13.5 Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.6. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.7, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them. 

13.6 The following first party Cookies may be placed on your computer or device: 


Name of Cookie 

Purpose 

Strictly Necessary 

p.gif 

Statistic - Used to display the font we’ve chosen for the website from Adobe TypeKit 

No 

UUID#[abcdef0123456789]{32} 

Used by the website and is needed for the website to function 

Yes 

s5_qc

Used by the contact form on the website

No


and the following third party Cookies may be placed on your computer or device:


Name of Cookie 

Provider 

Purpose 

_ga 

Google 

Statistic - used to track statistics on how visitors use Our website 

_gat 

Google Analytics 

Statistic - used by Google Analytics to throttle it’s request rate 

_gid 

Google 

Statistic - used to track statistics on how visitors use Our website 

collect 

Google Analytics 

Marketing - used to send data to Google Analytics about the device visitors are using and their behaviour. This can track the visitor across devices and marketing channels 


13.7 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. 

13.8 You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings. 

13.9 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings. 


14. Contacting Us 

If you have any questions about Our Site or this Website Privacy Policy, please contact Us by email at accounts@mssl.uk.com, by telephone on 0116 275 4100, or by post at 4 Elland Road, Braunstone Frith Industrial Estate, Leicester, LE3 1TU. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).


15. Changes to Our Website Privacy Policy 

We may change this Website Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Website Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

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Get in touch with Michael Smith Switchgear for more information

0116 275 4100

Contact Us

Please tick to consent to your data being used and stored in line with the guidelines set out in our privacy policy.